In-store Sampling


AMS Promotions gives you access to the best talent for In-Store Sampling to bring your product straight to the consumer. Our talent will engage with the consumer to showcase your product, whether it’s to promote the launch of a new product or to highlight an existing one, we are here to help. Allowing the consumer to test drive your product, will ensure they choose you over the competitor every time AMS Promotions allows you to provide an innovative sampling experience to the consumer. We can help you showcase your product at the moment the consumer is ready to buy. The consumer will be more likely to purchase the product after they are given the opportunity to test it out first. A loyal customer base is the key to a successful product, and this begins in the store.


Our experienced talent will be fully equipped with relevant knowledge about your product and will be on hand to help with any queries the consumer may have about the product or the brand. Our promotional people for any In-Store Sampling all hold Responsible Service of Alcohol (RSA), Food Handling or Working With Children’s Check certification where appropriate. We have years of experience in major retailers such as Coles, Woolworths, Harris Farm and IGA to name a few. We are fully compliant with all guidelines surrounding In-Store Sampling, and ensure we stay up to date on this. We have also had many successful alcohol sampling campaigns in bottle shops such as Dan Murphys, BWS and Liqourland. We can also provide talent to a street team for sampling on the go, as well as in shopping centers to ensure we capture the consumers attention anywhere and everywhere. Our team will help you choose the best locations for your product. Finding your target audience is essential to building brand loyalty with the consumer.

A product demonstrator showcasing her range of food samples in a shopping centre food court


In-Store Sampling is a great way to collect instant feedback from the consumer. Our talent will be able to get the consumers immediate response and thoughts as well as answer any questions they may have which can allow them to be fully informed and ultimately lead to sales and hopefully a continued customer. Allowing the customer to be fully informed on a product, down to the taste, helps your product stand out from other products the consumer has not tried. This gives you access to your target audience on a more personal level and could help you change your product to suit their needs even more. Customers will build a relationship you’re your brand over competitors when they have the ability to put a face to the brand. Once the consumer knows they love your product, why wouldn’t they stick with it. Our skilled team can create custom stands, bespoke displays and uniforms to suit your needs and campaign, no matter the event just contact us and one of our friendly team will reach out.

Why we are the best

000's of Brand Enthusiasts

We have thousands of incredible promotional staff to choose from with a wide range of skills, talents and backgrounds.

Competitive Rates

Our rates are up to 20% less than competitors in our industry. We have competitive rates with a price beat guarantee.

100% Talent Guarantee

We have strict policies in place for our staff to ensure you are getting the best talent in the business.

Available Across New Zealand

No matter where you are, we have the right fit for your brand just around the corner.

Professional Management

Your very own experienced account manager will help you every step of the way.

20+ Years Experience

With 20+ years of experience, our management team are the best in the industry.


Shani De Jesus

Shani De Jesus

Call Centre Manager | Reading Eggs

We have been using AMS Promotions for talent now for the last several months and have found them to be very good and reasonably priced. Ryan Gaiot, the manager, has always been professional and accommodating. The talent we have hired have been experienced, efficient, always on time, and most importantly they enjoyed being there! I have more events coming up and I have no hesitation in using AMS Promotions for all our mascot needs.

Mani Riki

Mani Riki

Sales Manager | Mint Property Staging

AMS has been a real asset to our growing business. We have used their staff for our trade show stands, during property photo shoots and to distribute marketing materials. The team have always been flexible and very well organised.

Irina Schneider

Irina Schneider

Marketing Manager | Melbourne City Lexus

Thanks to AMS Promotions we have found reliable and professional staff to represent our business at promotional Melbourne City Lexus events. We were looking for multi-lingual staff and really appreciated that AMS found a perfect candidate for us. Highly recommended and we will definitely book your staff again in the future.

Leanne Azzopardi

Leanne Azzopardi

Owner/ Director | Kaczanowski & Co.

Kaczanowski has been working with AMS Promotions for 12 months and have found the staff competent and willing to learn about our products. The demonstration staff are punctual and always polite to potential customers and answer questions to the best of their knowledge. They present well and have helped Kaczanowski advertise our products. I would recommend AMS Promotions to any company wishing to promote their products.

Thierry Scherer

Thierry Scherer

General Manager | Apromo Trading

We have been using AMS for promotion activity for a few years now. They provide great friendly staff, enthusiastic and great with customers. I would highly recommend them to promote your goodies.

Free Quote


Get in touch today to see how you can hire our amazingly talented promotional staff for your brand’s needs.