Choosing the Perfect Promotional Talent

You may not realise you’ve interacted with a promotional model at some point.

It might have been at a trade show, a concert or even a bar – savvy brands often have promotional models onsite to represent their offerings.

Promotional talent can be what makes a brand stand out. It’s often how consumers remember a product!

They can be a magnet towards your business by drawing in customers to booths, activations, and product displays.

With natural charisma, promotional models can seamlessly pick up a conversation to build rapport and develop trust with your customers.

Handpicked for their expertise and enthusiasm, our ambassadors are dedicated to showcasing your brand in the best light possible.

Let us help you leave a lasting impression on your audience, one event at a time.

Brands doing it right

Why should I have someone standing alongside my product at all? Wouldn’t it be easier to leave it on the shelf without paying more money towards a sale?

Putting a face next to a product always helps. Here’s a couple of examples.


Dove’s “Real Beauty” campaign delivered a powerful message that unique differences are to be celebrated. Promotional talent featured women who were comfortable in their own skins, changing body image from a source of anxiety to a source of confidence.

This initiative sparked a global conversation about body image and self-esteem, challenging traditional beauty norms and encouraging women to embrace their unique differences.


Diet Coke capitalised on Taylor Swift’s to connect with younger demographics to reinforce its status as a cultural icon.

Swift’s association with Diet Coke helped market the product to a new generation of Swifties.

Through one strategic celebrity partnership, Coca-Cola tapped into the aspirational qualities of its brand, leveraging the star power of celebrities to drive brand engagement and loyalty.

How we can help

We have a massive talent pool of promotional talent right at our fingertips.

We’ll need a bit of info first, like background on your brand, your target audience, and specific goals.

From there, we can help set the tone. Does it need to be relaxed or serious? Is it laidback or corporate? What will the model be doing? Selling, introducing, or demonstrating? And what are they to wear?

From there, our promo staff will be provided a detailed program, event location, and desired outcomes to make the partnership a home run.

Get in touch

We have the best Product Demonstrators and Brand Ambassadors at our fingertips.

This includes enthusiastic promotional staff with a diverse range of skills and backgrounds.

The best part is that we will be with you every step of the journey. You will have an Account Manager who will work to make sure you have the best ambassador for your product.

We tailor our work towards every customer to net the best results.

AMS Promotions is a team of Account Managers, Marketers and Promotions specialists. Operating nationally with a pool of over 10,000 beautiful and talented promotional staff and models, we’re driven by exceeding your promotional goals and celebrating your success.

Contact us here +64 9 886 0038